Frieze LA 2025 is set to transform Los Angeles into a dynamic stage where the worlds of contemporary art and high-end interior design converge. This growing movement is shifting the way we think about home design, showing that art is not just an accessory to a space but the very essence of it. Collectors, designers, and artists are embracing this shift, recognizing that art infuses energy, narrative, and identity into a home’s aesthetic, creating a lasting impression.
One of the standout exhibitions at the event is Mash Gallery’s A Gogo III, hosted at the renowned Pacific Design Center. This curated collection features over 50 artists from various backgrounds, showcasing an array of bold, pop-inspired works, deeply emotional figurative pieces, meditative abstracts, and evocative landscapes. The show brings the worlds of contemporary art and interior design together in an innovative way, reinforcing the idea that luxury in the home is about more than just opulence—it’s about personal expression and the power of art to transform a space.
How Contemporary Art is Shaping Luxury Interiors
In recent years, interior designers have shifted their focus, incorporating contemporary art as a pivotal element in the design process. No longer merely an afterthought, art has become a central feature, influencing every aspect of a room—from its color palette to its furnishings. Designers are recognizing that art is an essential tool in shaping a space’s atmosphere, helping to tell the story of the people who live there.
Statement Pieces as Focal Points
The most striking way art is being integrated into luxury interiors is through statement pieces—large, captivating works that dominate a room and provide a focal point for the design. This can take the form of expansive abstract paintings, colorful pop-art murals, or striking sculptures that command attention and evoke emotion.
One of the artists contributing to this transformation is Shimova, a contemporary Miami-based artist whose work is featured in A Gogo III. Known for her vivid, multi-layered canvases, Shimova’s pieces infuse spaces with energy and movement. Her distinctive approach, marked by the use of bold colors and textured layers, creates pieces that serve as both eye-catching statements and intimate reflections of the artist’s worldview. Her works offer a dynamic focal point, perfectly suited for luxury interiors seeking to combine sophistication with vibrant artistic expression.
Sculptural Elements in Design
Modern home design is also embracing three-dimensional art, with sculptures, mixed-media installations, and even functional art blurring the boundaries between design and fine art. This evolution speaks to the growing desire to make spaces more immersive and expressive, moving beyond the traditional framed painting.
Aaron Sheppard, another prominent artist featured in A Gogo III, brings a unique touch to the sculptural element of interior design. Known for his visually arresting imagery and sculptures, Sheppard’s work explores the fluidity and organic movement of form. His pieces, often incorporating materials like metal, wood, and resin, blur the line between art and architecture, making them perfect for luxury interiors that seek to blend fine art with functional design. Sheppard’s sculptures invite interaction, offering a tactile experience while challenging traditional notions of what constitutes a sculptural work in modern design.
Harmonizing Art and Design Elements
For interior designers working with luxury spaces, one of the key challenges is striking a harmonious balance between art and the rest of the design. Successful interiors allow each element—art, furniture, lighting, and architecture—to enhance and amplify the others. This holistic approach ensures that art is not an isolated element but an integrated part of the overall design. A Gogo III is a prime example of this philosophy, with works that blend seamlessly into the Pacific Design Center’s elegant surroundings.
Haleh Mashian, the founder of Mash Gallery, brings her innovative mixed-media sculptures and installations to the exhibition. Her work often combines a variety of materials to create pieces that evoke emotion and movement. Mashian’s ability to infuse art with a sense of life and fluidity makes her sculptures an ideal complement to modern, high-end interiors. The way she integrates various mediums to create dynamic, immersive experiences has allowed her work to transcend traditional notions of decoration, making it an essential element in luxury home design.
Luxury is Personal: Curating a Home with Meaning
Today’s homeowners and collectors are seeking more than just aesthetically pleasing designs. They are looking for ways to create spaces that reflect their personalities, values, and stories. Art has become a powerful tool in this quest for individuality, allowing collectors to imbue their homes with meaning.
Mash Gallery’s A Gogo III is a celebration of this philosophy, offering art lovers the chance to personalize their interiors with works that resonate on a deeper level. Whether it’s an immersive abstract painting that evokes emotional responses or a sculptural piece that sparks conversation, contemporary art offers an avenue for self-expression and individuality. As artists like Shimova, Frattini, Mashian, and others continue to redefine the boundaries of art in the home, luxury interiors are evolving into spaces of profound personal meaning.
As Frieze LA 2025 unfolds, the merging of contemporary art and luxury interiors will continue to inspire designers and collectors alike. A Gogo III serves as a powerful testament to this shift, challenging conventional notions of luxury and encouraging a more expressive, narrative-driven approach to design. The exhibit highlights the growing influence of art in shaping the aesthetic and emotional experience of the modern home, proving that in today’s world, art is far more than an accessory—it is central to creating spaces that truly reflect the essence of those who inhabit them.
